Anyone who wants to use online marketing in a targeted and success-oriented manner must have the appropriate tools at hand. Also, be aware that there is not ONE magical tool that covers all online marketing areas for you, but you have to resort to several different applications.

This can quickly go into the money because unfortunately, professional applications are not necessarily cheap and/or fixed in their usage factors too much for large companies. Especially small and medium-sized companies are therefore often dependent on free solutions - but this is not a big disadvantage, you have to "only" find the right tools that are most suitable for your own company.

Fortunately, there are numerous providers that offer corresponding free software or different trial versions. Although some of the applications may be slimmed down in their function compared to paid versions, they are nevertheless useful.

Today we want to introduce you to 8 really useful digital marketing tools that we use regularly and do not want to miss anymore! Let yourself be inspired, maybe there is a suitable proposal for one or the other? Here we go!

8 Amazing Digital Marketing Tools 

1. Google Analytics

 We are talking about the most popular and widely used application among web analytics tools. That has its good reason too.

Google Analytics provides detailed analysis of user behavior and provides a set of metrics on top of this behavior, allowing you to get the most out of it.

What about dwell time and bounce rate, which channels did users use, which page areas are in high demand and which URLs should be optimized or should they be taken out of the index? This free Google application tells you! It also comes with ready-made dashboards and a useful alert feature to let you know when certain thresholds are reached.

2. OnPage.org Free

The OnPage.org application crawls the web page from the perspective of a search engine and gives an overall view of weaknesses and technical bugs on the web site.

In addition to the optimization suggestions, the free tool provides information on the most important keywords and rankings. In addition, it also includes a WDF * IDF analysis and a text editor that can be useful in creating content.

However, this free full-featured version has a limit of 100 URLs, which makes it ideal for smaller websites.

3. Similar Web 

Similar Web shows you the latest trends and developments of the respective industry with free statistics. For example, you can display information such as the exact number, origin, and representation of the page visitors in search engines or social media pages for any given page.

An ideal tool to scrutinize the traffic of the competition and, if necessary, to adjust your own online marketing strategies.

4. Google Keyword Planner 

This free keyword tool is a great source of inspiration for any small or medium-sized business when it comes to finding the right keywords for the next campaign.

For example, you can enter multiple keywords or a product category that will be used by the tool to generate the ideas in the next step. This works alternatively with a URL as a basis. A big plus is the different filter criteria of this application. For example, you can segment the identified keywords even more and sort out items that only generate very little traffic or that require too high a click price.

As part of the keyword research, even search volumes on keyword groups or individual key terms can be retrieved. In addition, the tool indicates how high the competition between the respective terms is. The level of average CPCs can also be determined with this useful tool.

5. Google Trends

This free Google tool provides an easy way to discover trends, related trends, and the relevance of topics over the years.

Ideal for researching topics and evaluating trends or seasonally influenced events.

6. Optimizely 

With this conversion optimization tool, the user experience can be improved positively, based on user behavior data.

A / B tests can be used to review ideas and hypotheses and evaluate the impact of the changes. Reports generated in real-time provide valuable metrics to improve page performance or data that could be relevant to revenue growth.

Optimizely is available as a 30-day free trial version.

7. Buffer 

Buffer is a web service that makes it easy to manage and post content on Facebook, Twitter, LinkedIn, and Google+, even in the free version. Informative statistics for the evaluation of the posts complete the functional scope.

This makes it easy to organize social media marketing with just one application.

A little tip on the edge: Buffer has published with "Pablo" its own social media tool with which one can post its posts accordingly (access to an image database, offer of different filters, fonts, etc.) can.

8. Newsletter2Go 

With Newsletter2Go the email marketing of your own company can be easily handled.

With this tool, professional newsletters - with or without a template - can be easily created and sent. In addition, the tool makes visible and measurable in real-time how successful the mailing is.

Each month, 1,000 e-mails are included and completely ad-free or annoying recipient limitation.

CONCLUSION

The presented tool examples prove that you can do a lot with permanently free applications or trial versions and that it does not have to be compelling - especially for (still) small companies - from the beginning a big chunk of money to optimize their own online marketing presence in the hand.

After all, there is no precise formula for how much money it pays to invest - after all, each company and its goals are individual. We think it's best to drive with a healthy mix of paid and free tools! For which composition ratio of tools you ultimately decide, it is, however, find out for yourself.

Here, of course, comes the great advantage of free applications or time-limited trial versions to light. There are no risks or obligations because you can decide until the end of the test phase, if it is the right tool for the company or if you would rather try something different again. In this regard, it is also advisable to check from time to time what has happened in terms of tools - after all, at regular intervals, several new releases are published.

We hope you've been inspired by our 8 suggestions for free online marketing tools, and you may already have found a use for one or the other tool!